One of the most popular ads during the Super Bowl was for the Dodge Ram. The spot took a 1978 speech by the late Paul Harvey and played it against images of American farmers.
Something was missing though. We let Latino Rebels take it away:
Do you notice anything about the farmers being featured in the commercial?
Yeah, 100% Americana. An America that seems to be stuck in another time. Last time we checked, the commercial overlooked a few other farmers, the over 3 million workers who contribute to the country’s $28+ billion fruit and vegetable industry. Or what about the fact that “the majority (72%) of all farmworkers were foreign-born, with 68 percent of all farmworkers were born in Mexico?” We are guessing that displaying the REAL FACE of farming in the United States would that have been way too uncomfortable to show? By the way, we know you showed only two Latino faces for a second, but that didn’t cut it, Chrysler.
So, a remake is in order. Doing so above is the award winning investigative reporter Issac Cubillos,
^^^^^^^^^^^^^ All of this. ^^^^^^^^^^^^^
I know a lot of things, but I certainly didn’t know this stat: 72% of all farm workers were foreign born. Incredible statistic. Big thanks to the Future Journalism Project.
More than 400,000 children work in American fields to harvest the food we all eat
Children working in agriculture endure lives of extreme poverty
The average farmworker family makes less than $17,500 a year, well below the poverty level for a family of four.
Poverty among farmworkers is two times that of workers in other occupations
Farmworkers can be paid hourly, daily, by the piece or receive a salary, but they are always legally exempt from receiving overtime and often from receiving even minimum wage.
Families often cannot afford childcare and so have no choice but to bring their children out into the fields.
Increasing the incomes of migrant farmworkers by 40% would add just $15 to what the average US household spends every year on fruits and vegetables, according to a researcher at University of California Davis.
Children who work as farm laborers do not have access to proper education
Working hours outside of school are unlimited in agriculture.
On average, children in agriculture work 30 hours a week, often migrating from May – November, making it exceedingly difficult to succeed in school.
Almost 40% of farm workers migrate and their children suffer the instability of a nomadic lifestyle, potentially working in multiple states in a given season and attending multiple schools each with a different curriculum and standards.
Migrant children drop out of school at 4 times the national rate.
Children face health hazards and fatalities in the fields
According to the USDA, agriculture is the most hazardous occupation for child workers in the US
The risk of fatal injuries for children working in agriculture is 4 times that of other young workers.
Child farm workers are especially vulnerable to repetitive-motion injury
Farmworkers labor in extreme temperatures and die from heat exposure at a rate 20 times that of other US workers and children are significantly more susceptible to heat stress than adults. Heat illness can lead to temporary illness, brain damage, and death.
Farmworkers are provided with substandard housing and sanitation facilities. As many as 15%-20% of farms lack toilets and drinking water for workers, even though they are required to provide them. Farms with 10 or fewer workers are not required to provide them at all.
EPA pesticide regulations are set using a 154-pound adult male as a model. They do not take children or pregnant women into consideration.
Research indicates that child farmworkers have a much higher rate of acute occupational pesticide-related illness than children in other industries and that there is a strong link between pesticide exposure and developmental disabilities. Long-term exposure in adults is associated with chronic health problems such as cancer, neurologic problems, and reproductive problems.
64% of farmworkers do not get healthcare because it is “too expensive”