Advertising Executive, Artist Manager, and Marketing Guru Steve Stoute released his new book today entitled, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy! Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking which catapulted him to the forefront of pop culture – where he remains today. (Via wikipedia)

 

This book is a must read! Stoute influence on the Hip Hop Industry, and on American Business is astonishing. Check it out!