Kenya / Nigeria: The Rise of
Innovative TV and Radio
Local Programming
About gone are the days when many African broadcasters simply ran old American TV shows because it was cheaper to buy and run them than to make their own local programming. Today, local programming is no longer money-losing content national broadcasters must run so as to satisfy the daily quota of local programming the government insists must be shown. Today, all across the continent, broadcasters are proving quality, innovative local programming can outsell foreign.Above, CNN's Christian Purefroy checks in on the surging number of listeners and rising ad rates @ Wazobia FM, a "Pidgin English" radio station in Lagos, Nigeria.
Above, Wachira Waruru, CEO, Royal Media recently sat down with Balancing Act to talk about how Citizen TV rose from the number four to the number one TV station in Kenya by adopting a local programming strategy; the impact of these Swahili programs; the changing attitude of advertising agencies; and the success local programmes like Inspekta Mwala, Papa Shirandula and Tahidi High have had.