19Apr2012Author: Johannah
Source: Gallerist NY
And her name’s DJ Venus X. Why not follow her on Twitter? She’s already got a profile in The New York Times style section. The piece opens with a scene from the after party for Terry Richardson’s exhibition at Half Gallery, “Mom & Dad.” Quoth Richard Phillips: “It was one of the best parties I have ever been to in my life.” Heady praise!
When The Times interviewed the DJ, whose real name is Jazmin Venus Soto, “she was gingerly burning an assortment of MP3s onto blank CDs…for a private party in honor of Damien Hirst’s dot paintings to be given by the Gagosian Gallery later that evening.”
The conclusion? “Not since DJ Spooky…has a DJ been appreciated in so many cultural contexts.”
There’s also the requisite Christian Marclay comparison. Read it all here.
__________________________
$hayne Olivier: We've known each other since we were babies.
VenusX: We met when we were 19. We used to run around the city and had all the same best friends. We'd go to Room Service, Roxy’s parties, Sway, Happy Valley... ZC: So you've always been friends?
VX: I didn’t really care for him at first (laughs). But a couple of years later, I realized he was cool. Then we started DJing together and we fell in love… Then I asked my friend Daniel Fisher (DJ PHYSICAL THERAPY) from school to DJ with us. He was amazing, so we kept doing it together. With so many hours to fill the night, you've gotta find a good core team––and that was me, Daniel, and Shayne. ZC: Who has always shown GHE20 G0TH1K support from the get-go?
VX: Gang Gang Dance and Spencer Sweeney have been really supportive. Alexander Wang used to come a lot and that was cool. Mya (M.I.A) would come really consistently last summer. A lot of radical artists, feminists, gay people. I don’t know, we have such a diverse group of supporters. ZC: You've been doing this for two years, and you're going on tour with Gang Gang Dance next week. What's next?
VX: We want to make our own music, like an EP. Work with young girls, female artists––all female. A girl universe. It’s all about women. ZC: You've always had a guest at your parties. Who have been some of your favorites?
VX: Ashland. (DJ TOTAL FREEDOM) He’s so insanely beautiful. He’s my favorite. Who else? SFV ACID live was amazing.
$O: Oh yeah, that was my favorite. Like really good.ARAABMUZIK was good too.
ZC: Who would you love to have at GHE20 G0TH1K?
VX: SISSY NOBBY. AMBER ROSE. I think booking people outside is like a nice treat sometimes. But it's good to keep working with our friends. They’re so talented and don’t really get acknowledged by the city because everybody’s trying to hear crazy party music. ZC: What would the GHE20 G0TH1K anthem be?
$O: Oh god.
VX: "CREEP LO" BY CODE OF DARKNESS. That’s pretty fucking evil. It’s like early Bone Thugs-era rap music. It’s all about homicide and the devil. But it’s made by black people. So it’s Ghetto Gothik. ZC: That’s why I love Bone Thugs. Like, ouija boards,incantations, backwards writing on the CD...
$O: They knew exactly what they were doing!
VX: Yes! That’s what we’re looking for again in the mainstream, because nothing is fun right now. Everything is really evil and dark. There’s a recession, the world is coming to an end, and people are kinda scared. So the music should be the same.
VX: I liked playing with Odd Future at SXSW. They were really fun. And we got to meet Puff Daddy, Wiz Khalifa and Amber. Art Basel Miami was fun, too. ZC: Let’s talk about your hair.
VX: Wanna know why it’s green? Because I like to smoke mad weed, and one day I woke up and it was just green. ZC: Exactly what I thought!
VX: And also because green is the color of money, and I’m looking for that right now (laughs). And also because if you think green, you’ll survive the Apocalypse. Green is just the color of 2012. ZC: So $hayne, you just showed the Spring '12 collection for your line, Hood by Air. You and Venus, of course, did the music for the show. Are GHE20 G0TH1K and Hood by Air merging into the same thing?
$O: GHE20 G0TH1K and HOOD BY AIR are both under one name, Clear, Inc.
VX: Having one umbrella gives us more flexibility. The GHE20 G0TH1K party is going to continue as long as there’s space for it, but we want to make our music, have a band, and continue Hood by Air––and mobilize everything through what we've built over the past two years. The sound of the party became the style of the clothes, and the style of the clothes informs the future sound of the party. It’s hard to break everything apart.
VX: I mean, it’s already there and has been for a long time. The DMX cover, FLESH OF MY FLESH, BLOOD OF MY BLOOD, Ghetto Goth, you know––we didn’t create it, but we’re just bringing it back. It’s how we feel. Everything is mad corny. We don’t like disco. We don’t like LMFAO. And we don’t like a lot of things. So (laughs) we just try to make some noise that we dolike, and try to feed people new ideas. And then give them clothes that look like the sound of those ideas. And la-di-da-di-da. You know what I mean. It’s all the same shit. Lifestyle. ZC: Let's play fill-in-the-blank. $hayne, you go first.
$O: Ghe20 Goth1k is dark but never evil .
Venus is the best friend but the worst at being anybody but herself .
Most weekends, you can find me at if I told you, I wouldn't go anymore .
I would never been seen in the morning . ZC: Venus, your turn.
VX: Shayne is the best friend but the worst lover .
Most weekends, you can find me at the mall .
We really like Opening Ceremony but we LOVE Hot Topic .
If your party were a person, it would have: Amber Rose 's body, Hatsune Miku 's hair, Gwen Stefani 's style, and Aaliyah 's voice.
VX: True! Very much so.
Sampling Rap, Salsa
and Al Jazeera
Her singular style has made the D.J. Venus X in demand with fashion designers and art galleries. At right, working a Museum of Modern Art party.
By ALEX HAWGOOD
Published: April 18, 2012
By the time she played the hit “We Found Love” by Rihanna, the crowd was soaked with sweat. And just as the song was about to reach its climax, she unexpectedly looped the soaring crescendo on repeat, then stopped the track entirely before starting dubstep, the latest electronica hybrid to go mainstream.
“I thought there was going to be a riot,” said the artist Richard Phillips, who was there, along with the designer Cynthia Rowley and the downtown gadabout Aaron Bondaroff. “It was one of the best parties I have ever been to in my life.”
It is disruptive moments like these that Venus X, born Jazmin Venus Soto, thrives on. “I do sampling, chopping-and-screwing live and remixing on the spot, so if something is playing the crowd likes, I will interrupt it heavily to break apart the process of continuity,” Ms. Soto, 25, said in a recent interview from her closet-size room at the Marrakech Hotel on Broadway and 102nd Street.
She was gingerly burning an assortment of MP3s onto blank CDs (“they’re more tactile than an iPod,” she said) for a private party in honor of Damien Hirst’s dot paintings to be given by the Gagosian Gallery later that evening. (Also of concern was what to wear to such an occasion: “a purple fur necklace that kind of looks like a neck brace” or an outfit from the East Village boutique Vampire Freaks?)
Not since DJ Spooky, an experimental turntablist whose work first spilled over to the worlds of film, literature and art in the 1990s (he was featured in a Whitney Biennial), has a D.J. been appreciated in so many cultural contexts.
Last September, Ms. Soto went on tour with the experimental rock band Gang Gang Dance and performed a live set during the Fashion Week show for Gerlan Jeans, a label known for its macabre club-kid wear. In December, she provided the soundtrack for several events at Art Basel Miami, including a pool party given by the artist Mickalene Thomas. That same month, she was also working out the logistics of an illegal rave at an empty warehouse space she had been tipped off about in the Bronx.
“If a cop comes, you offer them money — or you hire an off-duty cop to protect you,” Ms. Soto said.
She has been the warm-up act for the dapper rapper Theophilus London, collaborated with the austere men’s wear designer Patrik Ervell and done parties for Phillip Lim and the Museum of Modern Art.
“She’s a tastemaker, but she’s raw,” said Mr. London, a Trinidad native who grew up in Brooklyn and has known Ms. Soto since childhood. “She’s been out there on the streets figuring it all out for as long as I can remember. She understands culture — all of it.”
Ms. Soto is a first-generation American born to a Dominican mother and an Ecuadorean father. She grew up in Washington Heights and says that she learned to leapfrog different demographics at an early age. “My worldview is the result of all the stuff that went down in the city in the ’80s and ’90s,” she said, including one day, she said, when she and her brother had to dodge gunfire on the way to school.
Ms. Soto credited an ex-boyfriend for teaching her how to D.J., and mentions a book she borrowed from a recent ex-girlfriend in the next breath. She cited both the black-power meetings she attended as a teenager and the bubble-gum feminism of the Spice Girls as ideological influences.
Ms. Soto first drew attention in the art/fashion/music/night-life nexus through GHE20GOTH1K (pronounced “Ghetto Gothic”), a party she hosts alongside her best friend, Shayne Oliver, who designs the label Hood by Air, and the producer Physical Therapy.
It began at the Beauty Bar in Williamsburg, Brooklyn, then bounced over to the Gallery Bar on the Lower East Side as well as a handful of undisclosed locations (like a sweltering hot basement across the street from a tortilla manufacturer in Bushwick).
Within a year, GHE20GOTH1K was widely recognized as reanimating New York’s underground night life. It was one of the few parties where a wide cross section of the city — gay and straight, black and white, goths, punks, hip-hop heads, artists, music snobs, fashion designers like Mr. Ervell and even the occasional celebrity like Diplo — came to dance under one roof. Ms. Soto said she views D.J.-ing for such a diverse audience as a defiantly political act, and frequently peppers sound clips from the Al Jazeera news network, audio from the riots in Egypt and sound pings from submarines into her sets.
“I’m going to play Al Jazeera in the club, and you’re going to like it,” she said. “And it’s going to be cool, but not weird cool. It’s going to be like Kanye West and Jay-Z cool.”
Ms. Soto said she gets many of her samples and international beats from the Web: culling noises from the depths of YouTube, music forums, direct messages from her online creative community, and a miscellany of international MP3-sharing sites. This often means the quality of the tracks she plays can seem muddled and distorted, the aural equivalent of a pixelated clip.
In a phone interview, Lauren Cornell, an adjunct curator at the New Museum, where Ms. Soto will perform at a benefit next month, said: “Venus responds to how stratified night-life culture can be, and it’s something she tries to break down. I think that by putting politics at the forefront of her music, she is breaking people out of their expectations of what they typically hear on a dance floor. It’s getting them to be a little more self-conscious to what they’re listening to, where it comes from and how they’re processing it.”
Ms. Soto seems determined as well to preserve her independence. She said a representative for a major recording artist approached her about a deal, but that after a series of back-and-forths, she turned down the offer and is instead releasing a mix tape herself online later this year.
“A lot of the specifics of her taste may be somewhat far-reaching for the mainstream,” said Matthew Schnipper, the editor in chief of The Fader. “I can understand how to industry players it’s appealing: ‘Wow, look at this woman doing something really diverse in the realm of world music — let’s try to bottle that up.’ ”
To someone who hasn’t heard Ms. Soto, it can be hard to define her craft. Is she a D.J. and party promoter with an eclectic style? An artist who recalls the lineage of “sonic awareness” pioneers like Pauline Oliveros and Christian Marclay? An agitprop provocateur like M.I.A. and Santogold?