VIDEO: 50 Cent Making Moves In The Game Of Movie Making > Shadow and Act

50 Cent Doesn't Care

What You Think Of His

Straight-To-DVD Releases:

"I've Already Seen

A 60% Return..."

News by Tambay | June 4, 2012

"They'll spend a $120 million on a film or a whole bunch of money making a film and then a whole bunch of money promoting it a year before it actually comes out, and the money they get back in theaters is just the money they spent... And then it goes to dvd and everything is profit there. Some of the movies I've done recently, I was financing and I've already seen a 60 percent return on what I've [been] involved with. They don't understand, they're looking at it and going, 'Well, it went straight-to-dvd,' and they don't realize I'm gonna get another $800,000 off each one of these projects. You can sit there and say 'It went straight-to-dvd'... my ass... They'll try to figure a way to discredit whatever you do because I come from that. I have a lot, so I'm conditioned to the people who haven't been through that and can't get to the next level... 

Curtis "50 Cent" Jackson said in an older interview with a Tampa Bay radio station; there's more where that cam from in the video embedded below which contains that full interview.

I share this today as a reponse to the mostly negative reactions that posts about Fiddy's films usually receive - most recently, the post over the weekend that featured the trailer for his latest, the crime drama Freelancers, with Robert De Niro and Forest Whitaker, which is going straight-to-dvd.

He's pretty much addressing those kinds reactions in the above comment, isn't he? Essentially, yeah, my films are all going to DVD, bypassing theaters, BUT, I'm making mad money off of these straight-to-DVD movies I keep cranking out.

"I'm gonna get another $800,000 off each of these projects," he says. I especially laughed at his dismissive "my ass" comment. 

So, really, the dude is all about the business folks - revenue and profit. All your complaints about his films or his ability don't mean much to him, so you can save them for someone who gives a hoot.

He may not win any awards for his performances, nor might any of these films attract critical acclaim (although anything is possible), but he's gradually building a body of work, proving his onscreen worth, which may later provide him with added leverage in negotiating future production/distribution deals.

You may recall that 50 Cent's Cheetah Vision Films signed a 10-picture, $200 million agreement with George Furla's Hedge Fund Film Partners, the goal being to produce and finance three to five movies per year. 

And we've reported on just about all of those films, including those that were announced before the deal with George Furla's fund, like Caught In The Crossfire, which was released on DVD in 2010, and which I'll review later.

I embedded the full interview 50 Cent gave to the Tampa Bay radio station, in which he talks about his straight-to-DVD releases, and other aspects of the film business. I'm not much of a fan (I've seen a few of these flicks, and didn't really care much for them), but, somewhat like Tyler Perry, I think 50 is someone worth watching, as he gradually builds what could eventually become something of an empire, right under our noses.

Here's the interview:

 

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Another 10-Picture Deal Re-up

For 50 Cent's Cheetah Vision,

Emmet/Furla, Lionsgate


NEWSBY TAMBAY | JUNE 7, 2012

You should recall 50 Cent's 10-picture, $200 million agreement with George Furla's Hedge Fund Film Partners via his Cheetah Vision Films production company

Announced today, via press release, Lionsgate and Grindstone Entertainment Group have renewed their film slate deal with Emmet/Furla and Cheetah Vision Films for an additional 10 films, expanding their overall relationship.

Cheetah Vision Films is essentially a partnership between 50 Cent and Randall Emmett; George Furla's Hedge Fund Film Partners obviously belongs to Furla; however, Emmett and Furla also have a separate banner they both run called Emmett/Furla Films.

Grindstone Entertainment/Lionsgate release the films.

Got all that?

SANTA MONICA, Calif., Jun 7, 2012, 2012 -- Partnership Has Produced A String of Successful Features; Crime Thriller EMPIRE STATE, Starring Dwayne "The Rock" Johnson And Liam Hemsworth, Is Next Film Slated For Release

Lionsgate LGF +0.47% and its Grindstone Entertainment Group and Emmett/Furla Films, a prolific producer of filmed entertainment featuring some of the leading actors and filmmakers in the industry today, have renewed their slate deal for another 10 films and expanded their overall relationship, the companies announced today.

The Grindstone collaboration with Emmett/Furla and Cheetah Vision has generated a string of successful features starring notable A list actors, including: the thriller SET UP, starring Bruce Willis, Ryan Phillippe and Curtis "50 Cent" Jackson; the crime drama FREELANCERS, starring Robert DeNiro and Forrest Whitaker; the high octane FIRE WITH FIRE, starring Willis, Josh Duhamel, Rosario Dawson and Vincent D'Onofrio; and the serial killer thriller THE FROZEN GROUND, starring Nicolas Cage and John Cusack. The next film slated for release from Grindstone's partnership with Emmett/Furla is the crime thriller EMPIRE STATE, starring Dwayne "The Rock" Johnson, THE HUNGER GAMES' Liam Hemsworth and Emma Roberts.

"Grindstone has been an important supplier of content for our filmed entertainment business in recent years, and their pipeline of commercially exciting, quality films from Emmett/Furla has been a key element of their success," said Lionsgate Co-Chief Operating Officer and Motion Picture Group President Steve Beeks. "Grindstone's partnership with Emmett/Furla is based on successful film distribution models that have achieved a consistent level of profitability and established Grindstone as an important brand in filmed entertainment."

"Our partnership with Emmett/Furla is on a roll, and we're delighted to extend our agreement for another 10 films," said Grindstone President Barry Brooker. "Randall Emmett and George Furla are among the most prolific producers of films in the world today, and they combine a strong financial sensibility and a natural eye for great filmmaking. The Emmett/Furla name is recognizable among audiences worldwide as a reliable source of exciting and entertaining films and is trusted by our distribution partners as a brand that consistently meets expectations and delivers results."

"We have partnered with the Lionsgate family on films for more than 10 years, and we're thrilled to see our partnership continue to grow with their success," said Emmett/Furla's Randall Emmett and George Furla. "Lionsgate is one of the most exciting, innovative and entrepreneurial entertainment companies in the world, and we're delighted to bring our longstanding relationship with Steve Beeks, Barry Brooker and the rest of the Lionsgate team to the next level."

Emmett/Furla has partnered with Lionsgate on such theatrical films as RAMBO, WONDERLAND, NARC and A LOVE SONG FOR BOBBY LONG, and they are producing the action thriller THE TOMB, starring Sylvester Stallone and Arnold Schwarzenegger, for nationwide theatrical release by the Lionsgate family next year.

The deal was negotiated by Beeks for Lionsgate, Brooker and Stan Wertlieb for Grindstone and Emmett for Emmett/Furla.

 

 

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Review -

'Caught In The Crossfire'

(Breezing Through

50 Cent's Cheetah Vision

Film Library)


REVIEWSBY TAMBAY | JUNE 4, 2012

Since it was announced that Curtis "50 Cent" Jackson had launched his own film company 2 or 3 years ago,Cheetah Vision, I've been casually watching to see what kind of work this new venture would yield. Throw in the10-picture, $200 million agreement his company has with George Furla's Hedge Fund Film Partners, and, well, we had to start paying closer attention to the man and his films sooner or later. 

I do it so that you don't have to :)

But seriously, as I said in an earlier post, no matter what we might think of him or his films, we can't ignore what's happening here; well, I guess you guys could, but it's not quite the same for the site. You could always skip over posts about 50 Cent if you don't care.

As the title of this post says, I'll do my best to sort through Fiddy's oeuvre for those of you who are curious; emphasis on the words "breezing through."

The first title under the Cheetah Vision (CV) banner was something called Before I Self Destruct, which was included in his 2009 album release (didn't catch that).

This, I believe was the second CV feature project - the 2010 crime drama titled Caught In The Crossfire, which stars Chris Klein, Adam Rodriguez, and Fiddy himself (albeit in a smaller role than I expected, although pivotal) - a film I watched last night.

I'll skip the foreplay and get right to the grind. Expect these kinds of Twitterized reviews ;)

So, how was it? Well, not bad actually! Or maybe my low expectations were simply met. But really, there was actually enough suspense to keep me mostly engaged for a lot of the film, despite its flaws.

This same script in the hands of say, Michael Mann in the director's chair (I have Heat on my mind), and a higher caliber group of actors, would actually make for a worthwhile watch; it'll more than likely have made it to theaters, as opposed to being the straight-to-dvd release it currently is.

Alas, it isn't Michael Mann (nor Martin Scorsese a la The Departed) behind the camera; and instead of say, comparable young-uns, like Leonardo DiCaprioMatt Damon, or even Christian Bale, we're given Klein, Rodriguez and Jackson - certainly not world-class dramatic thespians, but, each does his job earnestly here (maybe a little too much so), and I wasn't entirely distracted by their performance choices.

It's a crime drama, with police corruption at its center; nothing we haven't seen before, certainly, and this doesn't necessarily introduce us to any radical new ideas; but I don't think it's trying to.

The setup is pretty straightforward - cop gets killed in what looks like a manipulated bust; other cops vow to avenge his death, at any cost; however, several Q&A sessions, and further investigations later, uncover that the killing of the cop may have indeed been an inside job. Dun... dun... dun... duuuuun!

But why?

The unraveling of the truth is what takes up the majority of the film's running time. The answer in the end may surprise you; but if your brain works like mine while watching movies, there's a good chance that you'll figure it all out before it's over, or at least, it'll be on your short list of possibilities.

Is it a mind-blowing piece of work? Obviously not; but, as I said, it's not trying to be, and it's really not a bad flick. It actually does feel like there's a, uh, brain behind Caught In The Crossfire, for whatever that's worth.

It had potential, but in more experienced hands; but, In the end, I'd say my expectations were met; however I wouldn't be in a rush to see it again anytime soon.

Up next will be Gun, which he co-starred in with Val KilmerJessy Terrero (Soul Plane directed it). When I see it, of course, I'll post another Twitterized review here.

Trailer for Caught In The Crossfire below: 

Movie Trailer 50 Cent Caught In The Crossfire by seelteck