INFO: Design That Solves Problems for the World’s Poor - New York Times

Design That Solves Problems for the World’s Poor

P.J. Hendrikse

Solutions The exhibition at the Cooper-Hewitt has many items to show a grasp of the depths of world poverty and ingenious ways to attack it. They include a 20-gallon rolling drum for transporting water, above.

Published: May 29, 2007

“A billion customers in the world,” Dr. Paul Polak told a crowd of inventors recently, “are waiting for a $2 pair of eyeglasses, a $10 solar lantern and a $100 house.”

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Tomas Bertelsen

A pot-in-pot cooler that relies on the evaporation of water from wet sand to cool the inner pot.

Vestergaard Frandsen

The Lifestraw drinking filter, which kills bacteria as water is sucked through it.

 

One computer for every child.

Stanford Richins

A portable light mat.

 

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The world’s cleverest designers, said Dr. Polak, a former psychiatrist who now runs an organization helping poor farmers become entrepreneurs, cater to the globe’s richest 10 percent, creating items like wine labels, couture and Maseratis.

“We need a revolution to reverse that silly ratio,” he said.

To that end, the Cooper-Hewitt National Design Museum, which is housed in Andrew Carnegie’s 64-room mansion on Fifth Avenue and offers a $250 red chrome piggy bank in its gift shop, is honoring inventors dedicated to “the other 90 percent,” particularly the billions of people living on less than $2 a day.

Their creations, on display in the museum garden until Sept. 23, have a sort of forehead-thumping “Why didn’t someone think of that before?” quality.

For example, one of the simplest and yet most elegant designs tackles a job that millions of women and girls spend many hours doing each year — fetching water. Balancing heavy jerry cans on the head may lead to elegant posture, but it is backbreaking work and sometimes causes crippling injuries. The Q-Drum, a circular jerry can, holds 20 gallons, and it rolls smoothly enough for a child to tow it on a rope.

Interestingly, most of the designers who spoke at the opening of the exhibition spurned the idea of charity.

“The No. 1 need that poor people have is a way to make more cash,” said Martin Fisher, an engineer who founded KickStart, an organization that says it has helped 230,000 people escape poverty. It sells human-powered pumps costing $35 to $95.

Pumping water can help a farmer grow grain in the dry season, when it fetches triple the normal price. Dr. Fisher described customers who had skipped meals for weeks to buy a pump and then earned $1,000 the next year selling vegetables.

“Most of the world’s poor are subsistence farmers, so they need a business model that lets them make money in three to six months, which is one growing season,” he said. KickStart accepts grants to support its advertising and find networks of sellers supplied with spare parts, for example. His prospective customers, Dr. Fisher explained, “don’t do market research.”

“Many of them have never left their villages,” he said.

 

INFO: Alice Walker on "Overcoming Speechlessness: A Poet Encounters the Horror in Rwanda, Eastern Congo and Palestine/Israel"

Alice Walker on “Overcoming Speechlessness: A Poet Encounters the Horror in Rwanda, Eastern Congo and Palestine/Israel”

Alice-walker-dn

As the 2010 Pulitzer Prize winners are announced, we speak with the first African American woman to be awarded a Pulitzer Prize for fiction: author, poet and activist Alice Walker. She was awarded the 1983 Pulitzer for her novel The Color Purple. She was written many books since then. Her latest, just out, is called Overcoming Speechlessness: A Poet Encounters the Horror in Rwanda, Eastern Congo and Palestine/Israel. [includes rush transcript]

 

AMY GOODMAN: The list of winners for the 2010 Pulitzer Prize were announced Monday—among them, Sheri Fink, reporter with the nonprofit investigative news group ProPublica. She won the Pulitzer for investigative reporting for her story in collaboration with the New York Times Magazine on the urgent life-and-death decisions made by doctors at a New Orleans hospital when they were cut off by the floodwaters of Hurricane Katrina. Meanwhile, Anthony Shadid walked away with his second Pulitzer for his Washington Post series on the war in Iraq.

Well, my next guest is the first African American woman to be awarded a Pulitzer Prize for fiction: author, poet, activist, Alice Walker, awarded the 1983 Pulitzer for her novel The Color Purple. She has written many books since then. Her latest, just out, is called Overcoming Speechlessness: A Poet Encounters the Horror in Rwanda, Eastern Congo, and Palestine/Israel. Alice Walker, joining us here in our new firehouse—in our new Democracy Now! studios.

Welcome to Democracy Now!

ALICE WALKER: It’s so beautiful.

AMY GOODMAN: Well, welcome to the greenest TV, radio, internet studios in the country. It’s great to have you here.

ALICE WALKER: Thank you.

AMY GOODMAN: And I look forward to speaking to you tonight at the 92nd Street Y in the public conversation. But Alice, this latest book, why did you call it Overcoming Speechlessness?

ALICE WALKER: I wanted to address what I feel is a real problem that we have in the last century, actually, or even before. And that is that things can be so horrible that people lose the ability to talk about them. And I had this happen when I was in college, actually, when I learned that the King of Belgium had decided that if the Africans in the Belgian Congo could not fulfill their rubber quota that he had imposed on them, he could order their hands to be chopped off. This was so appalling to me as a student, as an eighteen- and nineteen-year-old, that I couldn’t speak about it. I just—I put it somewhere that I left for many years. And I think this has happened over and over to people, that they encounter these brutalities, these atrocities, and they literally can’t talk about them, and so we don’t speak. But if we don’t speak, then there’s more of it, and more people suffer. So it’s a call to overcoming speechlessness.

AMY GOODMAN: We just got word that eight Red Cross staff have been kidnapped by an armed group in the eastern Congo. Seven Congolese and one Swiss national were seized on Friday afternoon near the town of Mai Mai [sic]—well, near the town of—in a South Kivu province by the Mai Mai rebels, this according to the Red Cross. You went to eastern Congo?

ALICE WALKER: I was in eastern Congo, and I met some women who were survivors of enslavement and sexual abuse that was so horrendous that it was a challenge to even hear it and even to see some of the damage. On the other hand, I found that by being there, I gave myself some comfort, because I wasn’t trying to see people at a distance and removing myself, my feelings from them. It was very frightening, because there were lots of soldiers everywhere and people who had been damaged by soldiers, you know, people who had lost limbs. And it was traumatic.

AMY GOODMAN: You began, though, by talking about Rwanda, and then you trace the violence to Congo. Talk about Rwanda.

ALICE WALKER: Yes. Well, in Rwanda, because of the killing of so many Tutsis by the Hutu and the—really a slaughter—

AMY GOODMAN: And you trace it back. You go all the way—

ALICE WALKER: Well, I went all the way back to, again, those Belgians, the Belgians, and before them, the Germans. They came into the Congo, and they decided that the Tutsi people, because they had larger skulls, were more like Europeans, and so they should be in charge of the Hutu people, whose skulls apparently were not as large. Anyway, they instigated this rule of one clan by the other, even though these people had been fairly peaceful living together for centuries. And after they had done this, finally, after many years of domination, a century or so, they left. But they left the Hutu in charge of the Tutsi. And so, eventually, the hatred that had been building over a long, long period erupted into genocide.

And so, I had heard about this awful thing that the Hutu Interahamwe people had killed 800,000 of the Tutsi people. And that again was so awful, I couldn’t really entirely let myself feel what it must be like to actually have your body hacked away from you, which is what happened to all of those people. But eventually, I needed to go there, and so I did. And what I found was, you know, that the Rwandan people have done a wonderful job of memorializing what happened, and they have also elected more women to help run the country than almost anywhere else.

But on the other hand, the soldiers and the murderers, a lot of them, just went into the Congo. And so, we went there, not following them, but because we wanted to see the Congo, which is incredibly beautiful. It is the most exquisite country. I had no idea. I mean, lakes and trees and, you know, just a wonderful place, except that it’s torn to bits by the war. And a lot of the people who did the killing in Rwanda are there, and they had been murdering and abusing the people terribly.

And so, one of the women that I talk about in my book is a woman who had been basically chopped up, and I find it hard to talk about it even now. But she survived, and she is now looking for her children, who survived, one or two of them. The Interahamwe people had shot her son and her husband, killed them. So it’s—you know, it’s a kind of violence in the world now that is truly unspeakable. I mean, that is the part of it, that overcoming speechlessness means speaking about what really is unspeakable because it is so terrible.

AMY GOODMAN: You go, in the book, from Rwanda to eastern Congo to Palestine-Israel.

ALICE WALKER: Mm-hmm.

AMY GOODMAN: It was your first trip?

ALICE WALKER: To Palestine? Yes.

AMY GOODMAN: What made you go?

ALICE WALKER: Well, I was actually mourning the death of my own sister, and I thought that, oh, she was, you know, much older, and she was sick, and she died, and we’d had a horrible five or six years before she died. And so I thought, you know, when she dies, I won’t be devastated. And I was completely devastated. It was so painful.

And I was out trying to deal with my own devastation, when I learned about a woman in Palestine, during the bombing, who had been—who had lost five of her daughters, and she herself was unconscious. And it just instantly connected me to her. I felt, what will this be like? Who will tell her? Who will tell this woman when she wakes up that “your five daughters are dead”?

And so I felt that I had to go and present myself to this situation and to be attentive to it in a way that I had started being many years before, except that at the time I was married to and then related to, in many ways, to a Jewish person who always said, well, if you see the Palestinian side, almost anything, you know, positive about the Palestinian side, then it means that you are anti-Semitic. And so, this was so shocking to me that it silenced me for a while. I mean, I said a few things, I wrote a few things. But I felt that I had left something undone. And I realize at this point in my life, and years earlier, actually, that there are things in life that call to us, and they’re ours to do. And this was one of the things that was mine to finish.

And so I went to Gaza, and I met with women who had lost everything, and their children, their houses. You know, I sat on the rubble, even though there was the phosphorus powder, because it was just overwhelming to see the injury and the damage that had been done to these people by the Israeli government. And I knew that it was my responsibility as a writer and as a human being to witness this and to write about it. I mean, why else was I—why else am I a writer? You know, why else do I have a conscience? I think that all people who feel that there is injustice in the world anywhere should learn as much of it as they can bear. That is our duty.

AMY GOODMAN: Would you like to read a little from the book, Overcoming Speechlessness?

ALICE WALKER: I’ll try. I don’t have my reading glasses, but I can do my best.

AMY GOODMAN: Maybe “It Feels Familiar”?

ALICE WALKER: OK, yeah. Alright. Oh, where is it? Where is that, Amy? I don’t see it.

AMY GOODMAN: “It Feels Familiar.” Number seventeen.

ALICE WALKER: OK, I think we might—

AMY GOODMAN: Right there.

ALICE WALKER: Oh, yeah, I’m sorry.

“It Feels Familiar.”

“One of the triumphs of the civil rights movement is that when you travel through the South today you do not feel overwhelmed by a residue of grievance and hate. This is the legacy of people brought up in the Christian tradition, true believers of every word Jesus had to say on the issues of justice, loving kindness, and peace. This dovetailed nicely with what we learned of Gandhian nonviolence, brought into the movement by Bayard Rustin, a gay strategist for the civil rights movement. A lot of thought went into how to create ‘the beloved community’ so that our country would not be stuck with a violent hatred between black and white, and with the continuous spectacle, and suffering, of communities going up in flames. The progress is astonishing and I will always love Southerners, black and white, for the way we have all grown. Ironically, though there was so much suffering and despair as the struggle for justice tested us, it is in this very ‘backward’ part of our country today that one is most likely to find simple human helpfulness, thoughtfulness, and disinterested courtesy.

“I speak a little about this American history, but it isn’t history that these women know.” These are the women, the Palestinian women, I’m with. “They’re too young. They’ve never been taught it. It feels irrelevant. Following their example of speaking of their families, I talk about my Southern parents’ teachings during our experience of America’s apartheid years, when white people owned and controlled all the resources and the land, in addition to the political, legal, and military apparatus, and used their power to intimidate black people in the most barbaric and merciless ways. These whites who tormented us daily were like Israelis who have cut down millions of trees planted by Arab Palestinians, stolen Palestinian water, even topsoil. Forcing Palestinians to use separate roads from those they use themselves, they have bulldozed innumerable villages, houses, mosques, and in their place built settlements for strangers who have no connection whatsoever with Palestine: settlers who have been the most rabidly anti-Palestinian of all, attacking the children, the women, everyone, old and young alike, viciously.”

AMY GOODMAN: Alice, I wanted to go back to March 2009—

ALICE WALKER: Yes.

AMY GOODMAN: —when you were in Gaza, to a video of you there.

    ALICE WALKER: It’s shocking beyond anything I have ever experienced. And it’s actually so horrible that it’s basically unbelievable, even though I’m standing here and I’ve been walking here and I’ve been looking at things here. It still feels like, you know, you could never convince anyone that this is actually what is happening and what has happened to these people and what the Israeli government has done. It will be a very difficult thing for anyone to actually believe in, so it’s totally important that people come to visit and to see for themselves, because the world community, that cares about peace and cares about truth and cares about justice, will have to find a way to deal with this. We cannot let this go as if it’s just OK, especially those of us in the United States who pay for this. You know, I have come here, in part, to see what I’m buying with my tax money.


    AMY GOODMAN: That was Alice Walker in 2009, interviewed by my colleague here at Democracy Now!, Anjali Kamat. When you look back at you walking through the rubble of Gaza, your thoughts?

    ALICE WALKER: My thought is that I am so glad I was there. I am so glad that I managed to gather myself and present myself to this situation, because it is my responsibility, you know, as a person, as an elder, as someone who cares about the planet, who really wants us all to thrive, you know, or just survive. This is a very thorny issue, and it takes all of us looking at it as carefully as we can to help solve it. It’s not that it’s impossible to solve. But what will help a lot is the insistence by all of us on fairness and on people actually understanding what they’re looking at.

    AMY GOODMAN: You say that the Middle East solution is beyond the two-state solution, and you also talk about restorative justice.

    ALICE WALKER: Yes, I do, because I believe in restorative justice. I think we could use that here. I mean, I don’t feel great about the past leaders here not being brought to trial, actually, you know. But if we can’t have trial, we could at least have council. I mean, but to let people, any people, just go, after they’ve murdered lots of people and destroyed a lot, is not right. It destroys trust. So—what was the rest of the question?

    AMY GOODMAN: And you believe in a one-state solution.

    ALICE WALKER: Oh, the one-state solution. Yes, I do. I mean, when I think about my tax money, and I think about, well, you know, given that I’ve already given, and we as a country have given over a trillion dollars to Israel in the last—since, I don’t know, ‘48 or something, but a lot of money that we could have used here, where would I be happiest to see, you know, my money spent? Well, I would be happy seeing my money spent for all the people who live in Palestine. And that means that, you know, the Palestinians who are forced out of their houses, forced off of their land, should come back and share the land, all of it, including the settlements. You know, if I am going to be asked to help pay for settlements, I would like to be, you know, permitted to say who gets to live in them. And I would like the women and children, the Palestinian women and children that I saw, I would like to say—take them by hand and say, “You know what? Look at this. We built this for you. You’re home now.”

    AMY GOODMAN: Alice Walker, her latest book, Overcoming Speechlessness: A Poet Encounters the Horror in Rwanda, Eastern Congo, and Palestine/Israel. We will continue our conversation tonight at 8:00 at the 92nd Street Y in New York City at 92nd and Lex. And we will play portions of that here. We’ll also post on our website Anjali’s entire interview with Alice Walker in Gaza last year.

     

    OP-ED: The useful Delusion of Being Independent - Ethiopia Exchange Services: ethiox.com

    THE USEFUL DELUSION OF BEING INDEPENDENT

    Hama Tuma

    Without going deep into the not so negligible difference between an illusion (more of a perceptual problem) and a delusion (concerning belief despite facts to the contrary) it is safe to state that most of Africa suffers from the delusion of being independent fifty years after some 18 African countries allegedly gained their "independence" from Colonialism which was a tricky monster if there ever was one.

    Colonialism came with the Bible in one hand and as the Africans bowed to pray the white man took the land and their alleged freedom (at least from being colonized by a foreign country). Colonialism played many tricks on gullible Africans and its most damaging joke was to declare that it has left (front door exit) while actually rushing back in through the back door (neo colonialism using the black bourgeoisie). The puppets wearing black masks, denounced so bitterly by Frantz Fanon for one, were quick to declare that formal independence (flags and a native government that played the puppet role to the hilt) was actually the real thing while the delusion was being promoted as actual. A national flag, a black oppressor in a Mercedes Benz and a Rolls Royce, palaces and corrupt and hedonistic existence for the few and Africans were expected to hail this as freedom and salvation. Those who said the Emperor was actually naked and that colonialism has continued in a new garb (with the old stink in place) were quickly silenced. Belgian and CIA agents collaborated to have Patrice Lumumba murdered. Freedom fighters Um Nyobe, Felix Moumie and later on Mondlane, Machel and Cabral were gotten rid off in one way or another. Pan Africanists with a strong anti imperialist stance were made victims of foreign engineered coups as in Ghana and Nkrumah. Colonialism never left but wore a new mask, Africa was doomed as the traitors had a field day selling the whole continent without any scruples or qualms.

    The one party state that was the darling of the West fleecing Africa through a corrupt and malleable strongman (Mobutu is a good example) went against any notion of democratic governance. Rebellions were bound to erupt here and there and the colonizers had to spread again the virus of what Nyrere called "tribalism"and is nowadays referred to as "ethnicism", the "Ethnic assaulting the Nation" as Samir Amin put it in a book. Africa's desire to consolidate nation states broke against the iceberg of ethnic assault and the division helped carry the goal of the rapacious West to its zenith. (Yugoslavia and the Soviet Union were also to become victims of this sponsored ethnic or nationality assault). Worse still, even the ethnically or nationally cohesive people like the Somalis succumbed to the virus, divided on clan levels and are still going on with their carnage no matter what. Yet, we must admit that, fifty years on, the delusion of independence is no more a big problem--we all know few African countries are really independent. Actually, the two countries that had never been colonized, mainly Ethiopia and Liberia, are also fine examples of dependence and neo colonial servility. Liberia was handed over to freed American slaves and these imposed their corrupt rule over the "natives" with the help of America and North American companies like Firestone rubber company and when the jury of revenge came (via the Samuel Doe coup) it was indeed violent (Tolbert and many ministers were summarily shot). Liberia was not independent in the 19th century and is not so now either. Ethiopia was never colonized (maybe the Ethiopians read the Bible before the white man and were not duped to close their eyes and pray) but the regimes in power for more than seventy years were/are puppets of foreign powers (USA and the Soviet Union) and Ethiopians have never realized their dream of democratic governance. This is not to say that there was little difference between the colonised and the not colonized (perhaps there is some in the psyche and type of wounds) but it is to assert that colonialism did not leave, not ever, but stayed on with more fangs and new garbs. As I said, colonialism is a tricky monster.

    Like it can even change colour and appearance given the fact that China is now busy replacing the old and known plunderers. As a Young Turk plunderer, China seems to have little or no scruples other than fiercely pursuing its own national interests but it has learnt the moves and gives lip service to the "delusion", the flag and the false belief in a non existent sovereignty. Buttering up our ego, telling us we are rich and proud when we are poor and miserable and they are taking away our wealth and backing our killers (Beshir, Meles, Mugabe, etc). In reality, the assault on our pride and self respect has been so strong that most of us have succumbed to self hate (a bonanza for the skin lightening product manufacturers for example) and lack of self confidence. We claim that partaking wisdom at the feet of the white man is all, we speak English or French and we are wise and we know it all (as opposed to the "ignorant" majority that doesn't), and our salvation can only come from the good will of the new colonizers. The pathetic souls who pray "Our Father who art in the White House" are good examples of this malady. The dependence and absolute lack of belief in the strength and power of one's people is very damaging especially in light of the real situation in which there seems little hope of achieving meaningful social change peacefully. And yet, it is sadly true that the armed rebels claiming to fight for our liberation have turned out to be murderous thugs ( Renamo, RUF, LRA and others), lumpen guerrillas if you want. Our misery is compounded; colonialism is dead but long live colonialism is not a dead cry.

    It is of course possible to contend that we should be left alone with our delusions. It is probable that if one takes one's hell as a paradise then the suffering may appear less (illusion). Ethiopian say if we call it life dwelling in the graveyard may be comfortable or warm. The perspective matters. If the poor man does not drink butter in his dream he would have died sooner from constipation is another favourite saying in Ethiopia. Delusion plays a role. Instead of a white Bwana governor we have a black native oppressor--is there no difference? Isn't it better if we delude ourselves that there is a difference especially when we cannot find an iota even using a magnifying glass for investigation? Less expectation, less frustration. More delusion, less pain. The bastards have not left (blood diamonds, blood Coltan, a whole continent plundered without mercy) but why not delude ourselves that they have? Viewed from this angle, the delusion of independence makes our graveyard feel warm. We all know we live in a "cold" continent so why harp on it and shiver when we can embrace our delusion and sweat from the imagined heat?

     

    My Photo

    HAMA TUMA
    HAMA TUMA is an Ethiopian writer/part time poet and political activist who has written satirical books both in English and Amharic.

     

    PUB: Autumn House Press Poetry and Fiction Contests

    The 2010 Autumn House Poetry and Fiction Contests

    Guidelines for the 2010 Autumn House Poetry Contest

    Since 2003, the annual Autumn House Poetry Contest has awarded publication of a full-length manuscript and $2,500 to the winner. The 2010 judge is Claudia Emerson. The postmark deadline for entries is June 30, 2010.

    • The winners will receive book publication, $1,000 advance against royalties, and a $1,500 travel grant to participate in the 2011 Autumn House Master Authors Series in Pittsburgh.
    • The deadline is June 30, 2010.
    • We ask that all submissions from authors new to Autumn House come through one of our annual contests.
    • All finalists will be considered for publication.
    • The final judge for the Poetry Prize is Claudia Emerson.
    • All full-length collections of poetry 50-80 pages in length are eligible.
    • If you wish to be informed of the results of the competition, please include a stamped, self-addressed envelope.
    • Autumn House Press assumes no responsibility for lost or damaged manuscripts.
    • All entries must be clearly marked “Poetry Prize” on the outside envelope.
    • Twenty five dollar handling fee (check or money order) must be enclosed.
    • MANUSCRIPTS WILL NOT BE RETURNED.
    • Send manuscript and $25.00 fee to:

      Autumn House Press
      PO Box 60100
      Pittsburgh, PA 15211

       

    Guidelines for the 2010 Autumn House Fiction Contest

    We are pleased to announce the third annual Autumn House Fiction Contest. Selected by our fiction editor Sharon Dilworth, the winner will be awarded publication of a full-length manuscript and $2,500. The postmark deadline for entries is June 30, 2010.

    • The winners will receive book publication, $1,000 advance against royalties, and a $1,500 travel grant to participate in the 2011 Autumn House Master Authors Series in Pittsburgh.
    • The deadline is June 30, 2010.
    • We ask that all submissions from authors new to Autumn House come through one of our annual contests.
    • All finalists will be considered for publication.
    • The final judge for the Fiction Prize is Sharon Dilworth.
    • Fiction submissions should be approximately 200-300 pages. All fiction sub-forms (short stories, short-shorts, novellas, or novels) or any combination of sub-forms are eligible.
    • If you wish to be informed of the results of the competition, please include a stamped, self-addressed envelope.
    • Autumn House Press assumes no responsibility for lost or damaged manuscripts.
    • All entries must be clearly marked “Fiction Prize” on the outside envelope.
    • Twenty five dollar handling fee (check or money order) must be enclosed.
    • MANUSCRIPTS WILL NOT BE RETURNED.
    • Send manuscript and $25.00 fee to:

      Autumn House Press
      PO Box 60100
      Pittsburgh, PA 15211

     

    PUB: The Iowa Poetry Prize - University of Iowa Press - The University of Iowa

    The Iowa Poetry Prize

    Eligibility

    The Iowa Poetry Prize, open to new as well as established poets, is awarded for a book-length collection of poems written originally in English. Previous winners, current University of Iowa students, and current and former University of Iowa Press employees are not eligible.

    Manuscript

    Manuscripts should be 50 to 150 pages in length. Put your name on the title page only; this page will be removed before your manuscript is judged. Poems included in the collection may have appeared in journals or anthologies; poems from a poet’s previous collections may be included only in manuscripts of new and selected poems. Manuscripts will be recycled; please do not include return packaging or postage.

    Publication

    The winning manuscript will be published by the University of Iowa Press under a standard royalty agreement. 

    Submission

    Manuscripts should be mailed to:

    The Iowa Poetry Prize
    University of Iowa Press
    119 West Park Road
    100 Kuhl House
    Iowa City IA 52242-1000

    Submissions must be postmarked during the month of April.

    A $20 reading fee is payable to the University of Iowa Press Poetry Fund. We consider simultaneous submissions but ask that you notify us immediately if your manuscript is accepted elsewhere. Only the winners will be notified. The results will be announced on our website in the summer.

     

    EVENT: Los Angeles—Eugene Redmond Reading & Writing Workshop

     

    “POETRY, POLITICS, AND PERFORMANCE”:

    EUGENE B. REDMOND

    At California State University Los Angeles

     

     

    **Poetry Reading :  TUESDAY, APRIL 27, 2010, 6:30 PM

    UNIVERSITY STUDENT UNION – ALHAMBRA ROOM  #305

     

    **Writing Workshop: WEDNESDAY, APRIL 28, 2010,  3:15 pm

    ENGLISH DEPARTMENT, E & T BUILDING – SEMINAR  ROOM  #A-631

     

    A poet, playwright, critic, editor and educator who was an important figure in the 1960s Black Arts Movement,  Eugene B. Redmond has written or edited more than 25 collections of diverse writings. These include poetry

    (Songs from an Afro/Phone, The Eye in the Ceiling); critical studies (Drumvoices: The Mission of Afro-American Poetry); drama (Will I Still Be Here Tomorrow?); anthologies (‘Griefs of Joy’ ); multi-cultural literary journals (Literati Internazionali, Drumvoices Revue); and, with Toni Morrison, several works of the late Henry Dumas (Ark of Bones, Play Ebony Play Ivory, Echo Tree). In 1976, he was named Poet Laureate of East St. Louis, Illinois, and 10 years later--in 1986--the Eugene B. Redmond Writers Club was formed in his honor.

     

    Among his awards: An Outstanding Faculty Research Award (from California State University-Sacramento where he was Professor of English and Poet-in-Residence in Ethnic Studies from 1970-1984); a Pushcart Prize: Best of the Small Presses; an American Book Award; a Pan-African Movement USA Pyramid Award (for lifetime contributions to Pan-Africanism through poetry); a “Tribute to an Elder” award from the African Poetry Theater; The Sterling A. Brown Award (from ALA’s African American Literature and Culture Society Symposium); an Honorary Doctor of Humane Letters Degree (from Southern Illinois University Edwardsville); inductions into the Black Writers National Hall of Fame and the Illinois Senior Hall of Fame; and a Lifetime Achievement in Education Award from the St. Louis American Foundation. A former Writer-in-Residence (or Visiting Professor) at Oberlin College, University of Wisconsin, Ibadan and Lagos universities (Nigeria), Southern University (Baton Rouge), and University of Missouri-St. Louis, Redmond is Professor Emeritus of English at SIUE where he chaired the Creative Writing Committee.

                                                           *********

    This event is co-sponsored by the Pan African Studies Department; The Black Student Association; The English Department; The Center for Poetry and Poetics; The Chicano Studies Department; The Latin American Studies Program; and The Asian/Asian American Studies Program. A special thanks and recognition also goes to the Office of the President, which coordinated and supported this artistic program.  

    For further information, contact the Pan African Studies Department: (323) 343-2290

    ===========================

    LOVE AS NOSTALGIA;
    LOVE AS REMEMBRANCE

    Listening to Horace Silver's"Lonely Woman"

    Trained hands at a keyboard
    Carefully sprinkling shades of salt
    Into the niches of an old love
    Into the silk-masked wounds
    Into the historical throbs -
    The pain of piano nights
    The pain of salty mornings
    And a bass walks through the horror chambers
    Of the museum of love;
    The scales, the notes numb a visiting need:
    Rekindle nostalgia and resurrect ghosts
    Once ground into memory's junkyard -
    Tried hands at the keyboard,
    Plunking out acoustics of my pain:
    Doubling as nostrils
    That breed breath and asphixiate anxiety -
    An old love
    An old love
    Wandering through smoke
    Stumbling- through smogged ideas
    Wandering through the pollution of worry
    Tiptoeing through quicksands of memory:
    Tried hands narrow
    To a crevice of desire
    That nestles night
    Down to burning blackflame
    Whose final finger
    Plucks the keyboard of conscience
    Pricks the black & white notes of nostalgia -
    Crowds a clandestine vacuum
    In one wall of the heart
    In one ventricle of memory
    In one well of tears:
    An old love
    An old love

    By Eugene Redmond

    INFO: A Marketing Manifesto for Self-Publishers by Bill Quain > from The Book Designer

    How to Market Your Self-Published Book—A Plan by Bill Quain

    by JOEL FRIEDLANDER on APRIL 2, 2010

    in MARKETINGSELF-PUBLISHING

    Marketing Your Self-Published BookLast month I published an article called Author Platform: What Are You Waiting For? that attempted to communicate my enthusiasm for marketing through social media and online generally.

    Response was strong with people chiming in in the comments. I asked one poster,Bill Quain, to expand on his book marketing ideas. And Bill took me up on it—in a big way. Over the last month he’s published a virtual marketing manifesto for authors. I reprint it here, together in one place, because I think we all have a lot to learn from Bill’s teaching and his generosity. Enjoy!


    Hi Joel,

    As promised, here is my take on creating a marketing plan for your book. I will probably break it up into a few posts, because I don’t want to go too long in one.
     
    First, let’s review why it is important to plan. Two major reasons – time and money. Planning takes up time, but not as much as floundering around, trying marketing scheme after marketing scheme. Money – I personally wasted a lot of money by forgetting my plan. The most glaring is the time I paid $2,000 to get 20 radio interviews. They produced no business at all, and laying out that money stung!

    Worse, the publicist who made the arrangements told me “Of course, you have to consistently do this month after month.” Luckily, I did not. But, the only reason I felt confident in refusing to spend more was that I realized it did not fit into my plan.

    Writing the plan has absolutely NOTHING to do with tactics. Tactics are things like book store signings, advertising, blogging, website development, etc. The tactics come after the plan. You use the plan to choose the tactics.

    A Practical Background

    Let me give you just a bit of my background to explain how I came to the planning process. My first five books were commercial failures. I lost money on four of them. But, I kept at it, because I needed the money, and I knew that I was a decent writer. I just wasn’t selling books.

    Before I wrote my sixth book, I started looking around and asking a very good question. “Who buys books, and what kind of books do they buy?” Asking this simple question made all the difference. Because I asked that question, my wife stayed home from work to raise our kids, we lived on the water and had a big fishing boat. We took vacations, and I had the opportunity to help my parents. In short, I was able to reach my dreams.

    Now, you may write for different reasons. For me, it was always about the money. I wanted money to be able to do the things that I could not do on my college professor’s salary. But, that was my dream. If you decide on a dream, you will start asking the right questions as well.

    Folks, I discovered the Big Selling Secret with my sixth book. Here it is:

    If you want to sell books, you need to know who is buying them.

    Sounds simple, I know, but so many authors are quite unaware of this Big Selling Secret.

    The Five-Step Planning Process

    I use a five-step process for planning: Here are the steps.

    1. Break your markets into groups (segment)
    2. Choose the group(s) that are going to be your best customers (target)
    3. Learn how, when, where, and why they buy books, and be there when they are (intercept)
    4. Create a special marketing mix (product, price, promotions, and distribution) for each target group (position)
    5. Create a “to do” list and turn it into a “to sell” list.

    This may seem complicated, but it is not. If you do it once, you will see how simple it is. Let me just give you an example of steps 1 and 2 to get you started.

    1. Break your market into groups. Do not try to be all things to all buyers. Look for groups that “buy and use” similarly. I always use the example of the Best Banana Cream Pie company of Philadelphia. They found two kinds of users of their pies. Some people eat them, and some people throw them into others’ faces. They USE the pies differently. On the other hand, some people buy just one pie at a time (for throwing or eating) and some buy it in bulk (again, for throwing or eating) The Best Banana Pie Company of Phillie does not care HOW people use their pies, they only care if they BUY the pies!
    2. Choose your target markets. Of all the groups you identify, you cannot possibly afford the time and money to market to all of them. Choose your top markets. Both individuals and brokers buy my books. I would rather sell to brokers. I don’t ignore the individual buyers, I just don’t market to them. I choose my targets and concentrate on them.

    The Continuing Story of Marketing & Selling Your Book.

    Okay, we covered steps 1 & 2. There is a lot more we could say about them, but let’s move on. (However, if anyone wants some info on targeting the “Gift” market segment, let me know. This is an often-overlooked segment, and is ideal for both fiction and non-fiction.)

    In this comment, I want to address step 3, which is understanding how, when, and why your buyers buy. When you know this, you can intercept them, and stop wasting your money on useless promotions.

    Consumers (and bulk buyers) go through a decision process to buy. While it is a little different for bulk buyers, let’s use the consumer model for simplicity. Once you understand it for consumers, you can understand it for bulk buyers as well.

    The Five Stage Buying Process Explained

    There are five stages to the buying process:

    1. Problem Recognition
    2. Information Search
    3. Alternative Evaluation (also called “Sampling”)
    4. The Purchase Decision
    5. Post-Purchase Evaluation

    Folks, if you understand this model, and how to use it, you can sell anything! Notice that the very first step is Problem Recognition. Nothing happens until someone realizes they have a problem, If your target markets do not realize they have a problem, you cannot sell them anything. This is why we say “selling is problem solving.”

    Different markets have different problems. For example, if you want to get an article published in an online magazine (a great technique for promoting your book) you have to solve the problem of the editor. I recently helped an author do a pitch for a radio interview. What problem was she solving? The host needed great content and interesting guests for his show so advertisers would pay him!This was his problem.

    Fiction books solve entertainment-related problems (diversion, romantic needs, excitement, escape, etc.) Non-fiction solves information, education problems. Don’t make the mistake that so many authors make, however, and focus on the information. Focus on the solution!

    To help you with this concept, answer this question: “Last weekend, Home Depot sold customers 3,000 half-inch drill bits. How many of those people wanted a half-inch drill bit?” The answer is “none”. They all wanted a half-inch hole! Sell the solution and the result for non-fiction, not the information.

    How Problems Lead to Sales

    AFTER someone discovers they have a problem (or you point it out to them) THEN they start looking for information. After that, they evaluate alternatives. This is an excellent time to give them a free sample of your writing. Finally, they decide to purchase (or not) and afterward, they worry about making the right choice. (This is an excellent time to follow up and stay connected.)

    Understanding your customers’ buying process is imperative. It dictates your timing. Learn to use your website, give-aways, blog, personal appearances and other techniques to intercept your customers at the perfect time, with the perfect promotion.

    Oh, one more thing. Your customers may all go through the process in a similar way, but at different times. For example, a person in an airport with a few minutes to spare may be LOOKING for a book to download to Kindle. (Problem Recognition – they will be bored on the flight without some reading entertainment.) But, they aren’t all on the same flight! Plan your promotions to intercept multiple customers at multiple times with the same message.

    How Authors Can Target Segments

    Let’s get on to step 4, which is developing a marketing mix for each target segment. Now, I am certain a lot of authors are saying “Is this guy kidding? Does he think I am from Proctor & Gamble, with a full marketing department? Why should I go to all this work?”

    There are a couple of answers to these questions. First, it isn’t a lot of work. In fact, it will SAVE you tons of work later as you sit in front of your computer wondering how you can sell books!

    Second, you chose to write a book at the best time in history, because for the first time ordinary people like you and me can publish our own books and get them into the hands of readers. But, that freedom and opportunity come at a price. And, that price is self-marketing. But, if you follow these simple steps, you will see just how easy it can be to create a WINNING marketing plan that helps you reach your goals.

    So, on with the Marketing Mix.

    As a marketer of books, you only have to worry about four things. They are:

    • Product,
    • Price,
    • Promotions, and
    • Distribution.

    These used to be called “The four P’s of marketing” except that you can clearly see that there are no longer four P’s, but three P’s and a D. How and why did this years-old marketing system change? The variables used to be Product, Price, Promotion and PLACE (now distribution). The fact that Place is no longer in the marketing mix is because Place is no longer as important. For example, the “place” where you sold books was the bookstore. For people like us, that is no longer true.

    Now, here is the secret. You want to create a separate marketing mix for each target segment. That is, each target group needs its own version of Product, Price, Promotion and Distribution. Here is an example:

    A Case Study in Targeted Marketing

    One of the authors I help is a native of Ireland who moved to the United States to attend college, and stayed here. He had a very dysfunctional family situation in Ireland, and wrote about it quite eloquently. The story is very reminiscent ofAngela’s Ashes by Frank McCourt.

    Some people have said to me “Bill, shouldn’t he write something different? Isn’t it too close to McCourt’s story?” The answer of course is “No”. Angela’s Ashes was a huge success, and Frank McCourt’s death has left the Irish-American community looking for more!

    This book will be released late in 2010. Here is some Marketing Mix analysis we already did. The author has several target markets, but let’s just look at Specialty Retail Stores (Irish shops selling clothing, music, etc.) and online sales to Irish-Americans. Both targets have personal buyers and gift market buyers.

    Specialty Stores

    • Product – The book, along with a CD of him (in his Irish accent) reading passages and adding comments) The author pre-signs the books.
    • Price – 50% discount to the store
    • Promotion – CD’s of him reading book to play on the store’s sound system. Point of Purchase posters, Personal visits to the stores to meet with store owners and to do signings.
    • Distribution – Print books in bulk and deliver case lots to the stores. Visit stores on a regular basis to get reorders.

    Online sales to Irish-Americans

    • Product – same product/CD combination, except he customizes the autograph.
    • Price – Full retail plus shipping and handling.
    • Promotions – To build a a list of potential buyers, the author will run an “Irish story” contest. Interested people can submit their stories of growing up Irish. He will work with Irish bands to do Joint Ventures to gather names. Promotions will focus on this list. He will also blog, and create audios for the site, all geared to gathering names through both his Irish Story contest and a newsletter.
    • Distribution – Shipping individual orders.

    Another author I work with wrote a book called Following the Drum: the story of women at the Valley Forge Encampment. She was selling this book traditionally through bookstores, but wanted to increase her sales and visibility. She decided she needed a new PRODUCT to reach new customers. She is recording “What Martha told George – lessons for Women from the Nation’s First Lady”. She used the Marketing Mix principles to define her new product, and to come up with new promotions, pricing and distribution as well.

    I use the “Three P’s and-a-D” marketing mix to differentiate between my resellers and direct customers. It works! Even more importantly, it is completely necessary – or you will spend a lot of money on useless ideas.

    Can you see where this is going? I have now given you four parts of a five part system. The fifth part – creating a “to do” list and turning it into a “to sell” list is next. If you do the first four steps, creating this all important “to do” list is easy. You simply EXPLAIN how you are going to carry out the things you identify in the Marketing Mix.

    Creating Your “To Do” List

    You are now ready for the final stage in the Marketing & Sales process. Folks, you MUST do these things if you want to avoid costly mistakes.

    Let me remind you that the things I tell you in this entry are all strategies I use – for every single book I write. For example, one of my books (actually a program with book/workbook/audios/videos) just got a major sponsor. One of the reasons I was able to secure the sponsor was that: 1) it was part of our marketing plan to LOOK for sponsors, and 2) we were able to show the sponsor our marketing plan – making us much more attractive.

    So, let’s finish this article with some very useful strategies!

    Execution – Up to this point in the system, we have talked about planning. However, plans are only useful for selling books if you turn them into actions. Some authors find it difficult to convert plans into actions because their plans are not designed for total market penetration. If you have followed the first four steps in this process, you are now ready to create executable, action-generating, sales-crunching tactics.

    In step 4, you created a Marketing Mix for each target market. Each marketing mix has information for each of the four variables – product, price, promotion and distribution. If you did this correctly, then step 5 is a cinch! All you are going to do now is formalize your plans with specific instructions.

    Creating Actionable Plans

    Here is what you want – you want a series of plans that you “Stick To” for selling your book. In other words, when you write out these plans, they are the plans you will carry out. You will not jump on the next great idea that comes across your email’s inbox. You will not get a “bright idea” in the shower and lose time on the internet while you research this idea. You will not listen to a friend who just heard a great speaker, who says . . .

    Do you know what I am talking about? How much time and money have you wasted because you did not have a total plan, and executable strategy?

    Your plans should have 8 parts. You need a plan for each action you want to take. Let me share the 8 parts of a plan, and give you some examples for each part. As I said in earlier parts of this process, do not say “This is too much work. This guy is crazy. I can’t do all this work just to sell books”.

    You are going to do the work anyway, so you might as well do it right.

    The 8 Parts of a Plan

    Remember, these are executable plans, part of your “to do” list.

    1. Plan name – Give every plan a name, such as “Selling to Specialty shops”. This will come in handy when you have LOTS of plans and want to keep track of them. Also, when you want to integrate one plan into another, having names is convenient. For example, if you have a plan to create a CD with readings from your book, you might want to use that CD for Specialty Shops to play on their audio systems to promote your book. In the “Selling to Specialty Shops” plan, you will say “Give each store two copies of my CD from the ‘I Read My Book’ plan”. This allows you to build plans upon each other. The same CD might show up in another plan, or it could even be a product you sell.
    2. Plan Number – Give each plan a number, and separate them into the Marketing Mix Categories. For example, all Product Plans could be in the “100″ series, Price Plans in the “200″ series, etc. Again, many of you are going to think this is overkill. I understand. But, if you want to be successful, you will take my advice here. I am going to get you organized to sell! You will thank me for this.

      For example, just yesterday, I received an order for 144 books from a distributor. (I have quite a few distributors.) I went to my plans, and looked up the number of books per case (a distribution plan) and suggested that they make the order 160 books, because my books come 80 to a case. They also wanted a special discount, and I was able to look them up in a Price Plan to verify that they were eligible. This was a small order, but I still sold an additional 14 books. In the past, I have done the same thing with larger orders, and sold additional books. It all adds up.

    3. Target Market – Be specific. If this plan is aimed directly at the “Specialty Shops selling Urban Romance Novels in the Philadelphia Area” then make sure you write it down here!
    4. Objective – This is incredibly important. Each plan should have an objective. Each objective should be Timely, Measurable and Attainable. If you throw out everything else I tell you, and just use this one thing, you will make more money, and save more money, than you ever imagined. This is so critical. When was the last time you took an action and knew, in advance, EXACTLY what it was supposed to do for you?
    5. Person in Charge – If you are doing everything yourself, you can skip this part. If you use ANYONE – either paid or volunteer – to help you, use this part. Here is a big clue – write down his/her name, and ask him/her to initial it. This will change your life forever.
    6. Plan of Action – Here is where you list the steps to carry out the plan. Are you doing a book signing? Great, write down all the things you are going to need, and when you will need them. After the book signing, review and revise, then use the plan as a checklist for the next one. Are you creating a squeeze page to capture email addresses? Great, write down the steps, then review and revise. Use it as a checklist. How many times have you done the same task, or a similar task, and discovered you are missing a critical element?

      Can you remember everything you did, on every task, for your entire book selling career? Of course you cannot. Learn to write things down. AND BY THE WAY, make sure the things you write down will reach your objectives for the plan.

    7. Cost – How much will this plan cost? Folks, this is another big one. If you write all your plans FIRST, and assign measurable costs to them, guess what you have? You have a marketing and sales budget! Wouldn’t you like to know your budget in advance? Wouldn’t you like to say “I can’t buy that program to get booked on radio talk shows for $595, because it is not in my budget. I am already close to break-even. If I spend another $595, I have to sell an additional 100 books.”
    8. Method of Evaluation – How are you going to measure the effectiveness of this plan? Don’t wait until the plan has been carried out to decide how you will measure it. Do it in advance! Again, this is going to save you BIG TIME.

    Once you have ALL of your plans written out, THEN you can start selling books. I am telling you straight up, this works. Go through the steps, one at a time.

    The Four Steps to Marketing Success for Your Book

    1. Break the market into groups (segment)
    2. Choose the groups you want to go after first (target)
    3. Understand your targets’ Buying Process and patterns (intercept)
    4. Create a Marketing Mix for each target segment (position)

    Turn your marketing mix actions into specific plans and carry them out (execute)

    A Final Word

    Are you disappointed that I did not give you a list of specific actions like “Call 5 Specialty Shops each day” and “call _______ at Radio Station _____ to get an interview?” Let me explain. NO ONE can successfully give you specific steps because your book is different from everyone else’s book. Each author has different target segments, a unique budget, etc. However, if you read this entire article, you now have the ability to select specific methods and determine if they apply to the target market, objectives and specific strengths you are selling. The information, and the SYSTEM I just gave you is far more valuable than any series of “tips, tricks and tactics”.

    Folks, I can only tell you one thing. This worked for me. I sold 2 million+ books, in 20 languages. But guess what? I sold the first book using this system, and the last order I received (yesterday for 160), I was STILL selling them this way. This system works for fiction and non-fiction, workbooks and regular books, ebooks and print, everything. In fact, it works for any kind of product or service you want to sell.

    I learned this system in graduate school, and have used it for more than 30 years. By using this system, I was able to leave my job and become a full time author/publisher. I traveled to Europe, Asia, and all across the United States, Canada and Mexico by using this system to get speaking engagements. Will you have the same kind of success? No one can say. It depends on your drive and your target markets. It took me 16 years to sell all those books. I did it with consistent application of the same system.

    I will make you a promise. If you use this system, you will sell MORE books and make MORE money than you would otherwise.

    And, of course, keep reading Joel’s blog.

    >via: http://ow.ly/1tVYN#