Unsurprisingly, Academically Adrift: Limited Learning on College Campuses (University of Chicago Press, 2011), by Richard Arum and Josipa Roksa, reveals that at least 45 percent of undergraduates demonstrated "no improvement in critical thinking, complex reasoning, and writing skills in the first two years of college, and 36 percent showed no progress in four years." And that's just the beginning of the bad news.

Meanwhile, in his State of the Union address, President Obama included a call for more Americans to go to college in order to make us more competitive in a global context. This is "our generation's Sputnik moment," he said.

Many professors will recall that the arms race with the Soviet Union motivated a surge in support for higher education that lasted until the end of the 1960s. It was a rising tide that lifted all boats, including the arts and humanities. Fifty years later, perhaps the most visible remnant of the original "Sputnik moment" is the belief that everyone should go to college.

But that raises the question: What good does it do to increase the number of students in college if the ones who are already there are not learning much? Would it not make more sense to improve the quality of education before we increase the quantity of students?

Arum and Roksa point out that students in math, science, humanities, and social sciences—rather than those in more directly career-oriented fields—tend to show the most growth in the areas measured by the Collegiate Learning Assessment, the primary tool used in their study. Also, students learn more from professors with high expectations who interact with them outside of the classroom. If you do more reading, writing, and thinking, you tend to get better at those things, particularly if you have a lot of support from your teachers.

Of course, those of us who teach at selective liberal-arts colleges have known that all along. But even students at expensive, elite institutions are not achieving as much as they should. Students are adrift almost everywhere, floating in the wreckage of a perfect storm that has transformed higher education almost beyond recognition.

Politicians and the public are quick to blame college faculty members for the decline in learning, but professors—like all teachers—are working in a context that has been created largely by others: Few people outside of higher education understand how little control professors actually have over what students can learn.

Here are some reasons:

Lack of student preparation. Increasingly, undergraduates are not prepared adequately in any academic area but often arrive with strong convictions about their abilities. So college professors routinely encounter students who have never written anything more than short answers on exams, who do not read much at all, who lack foundational skills in math and science, yet are completely convinced of their abilities and resist any criticism of their work, to the point of tears and tantrums: "But I earned nothing but A's in high school," and "Your demands are unreasonable." Such a combination makes some students nearly unteachable.

Grade inflation. It has become difficult to give students honest feedback. The slightest criticisms have to be cushioned by a warm blanket of praise and encouragement to avoid provoking oppositional defiance or complete breakdowns. As a result, student progress is slowed, sharply. Rubric-driven approaches give the appearance of objectivity but make grading seem like a matter of checklists, which, if completed, must ensure an A. Increasingly, time-pressured college teachers ask themselves, "What grade will ensure no complaint from the student, or worse, a quasi-legal battle over whether the instructions for an assignment were clear enough?" So, the number of A-range grades keeps going up, and the motivation for students to excel keeps going down.

Student retention. As the college-age population declines, many tuition-driven institutions struggle to find enough paying customers to balance their budgets. That makes it necessary to recruit even more unprepared students, who then must be retained, shifting the burden for academic success away from the student and on to the teacher. Faculty members can work with an individual student, if they have time, but the capabilities of the student population as a whole define the average level of rigor that is sustainable in the classroom. At some institutions, graduation rates are so high because the academic expectations are so low. Failing a lot of students is a serious risk, financially, for the college and the professor.

Student evaluations of teachers. Although a lot of emphasis is placed on research on the tenure track, most faculty members are not on that track and are retained on the basis of what students think of them. The common wisdom, for the untenured, at least—whether it is true or not—is to find ways to keep the students happy: Expect little, smile a lot, gesture freely, show movies, praise them constantly, give high marks, bring cookies on evaluation day. Wise administrators may read confidential evaluations in context, but students can now use the Internet to retaliate against professors in ways that can damage their ability to sustain minimal enrollments in their classes.

Enrollment minimums. Students gravitate to lenient professors and to courses that are reputedly easy, particularly in general education. Some students may rise to a challenge; many won't. They'll drop, withdraw, or even leave a college that they find too difficult. If you are untenured and your courses do not attract enough students, then you can become low-hanging fruit for nonrenewal. If you are tenured, then it means being "demoted" to teach service courses. In such contexts, the curriculum—populated by electives and required courses competing for the lowest expectations—is driven increasingly by student demand rather than by what a community of scholars believes undergraduates should know.

Lack of uniform expectations. It is impossible to maintain high expectations for long unless everyone holds the line in all comparable courses—and we face strong incentives not to do that. A course in which the professor assigns a 20-page paper and 200 pages of reading every week cannot compete with one that fills the same requirement with half of those assignments. Faculty members cannot raise expectations by themselves, nor can departments, since they, too, are competing with one another for enrollments.

Contingent teaching. Perhaps the most damaging change in higher education in the last few generations has been the wholesale shift in the composition of the teaching staff. Formerly, full-time, tenured faculty members with terminal degrees and long-term ties to the institution did most of the teaching. Such faculty members not only were free to grade honestly and teach with conviction but also had a deep understanding of the curriculum, their colleagues, and the institutional mission. Now undergraduate teaching relies primarily on graduate students and transient, part-time instructors on short-term contracts who teach at multiple institutions and whose performance is judged almost entirely by student-satisfaction surveys.

Time constraints. Contingent faculty members, who are paid so little, routinely teach course loads that are impossible to sustain without cutting a lot of corners. One would think that tenured faculty members, at least, would have the time to focus on student learning, but, as the proportion of tenured professors has declined, the service expectations on the ones remaining have increased considerably, turning a growing number of tenured professors into part-time administrators. At the same time, research expectations for tenure-track faculty members have escalated steadily. Teaching becomes a distraction from the activities that are most highly rewarded. The easiest way to save time in the classroom is to limit assignments that require personalized feedback and to give grades that are higher than students expect.

Curricular chaos. Many colleges are now so packed with transient teachers, and multitasking faculty-administrators, that it is impossible to maintain some kind of logical development in the sequencing of courses. Add to that a lack of consensus about what constitutes a given scholarly field and a lack of permanent faculty members to provide coverage of a discipline. As a result, some majors have become an almost incoherent grab bag of marketable topics combined with required courses that have no uniform standards. Students are now able to create a path through majors that allows them to avoid obtaining what were once considered essential skills and disciplinary knowledge.

Demoralized faculty members. Students may be enjoying high self-esteem, but college teachers seem to be suffering from a lack of self-confidence. It starts in graduate school, when we begin to fear we are destined for unemployment, when we compare our pay with that of comparably educated professionals, and when we realize that—for all the sacrifices that we've made, often with idealistic motives—we are held in slight regard. Many people even think of us as subversives who "hate America." During the latest economic crisis—perhaps the endpoint of a 40-year slide—many of us have felt as if we've become expendable, if we are employed at all. That makes it hard for us to make strong demands on our students, or, perhaps more important, to stand up for any kind of change in our institutions.

I have presented the issues affecting undergraduate learning as a list, but it makes more sense to think of them as a Venn diagram of overlapping and mutually reinforcing circles. Of course, they do not amount to a complete overview of the problem; I have tried to represent a cluster of concerns that I believe are common among faculty members in the U.S. educational system.

As Arum and Roksa note, any attempt to shift the responsibility for raising standards entirely onto college teachers is bound to fail, because we "operate in broader social, fiscal, regulatory, and political contexts. The responsibility for change rests not only with college campuses but beyond." The authors propose "externally mandated accountability systems on public colleges and universities," similar to No Child Left Behind, but they also note that the causes of the declining educational outcomes are broader than anything that can be dealt with by the government or educational institutions alone. Education is a billion-dollar tail on a trillion-dollar dog.

More than anything, change in four-year colleges depends on choices made by millions of parents and students.

One might think that a nationwide assessment project like the Collegiate Learning Assessment would help students and their parents to select colleges on the basis of documented educational outcomes. Such data comparisons might introduce market-based competition that would encourage support for stronger academic programs. But Arum and Roksa doubt whether "greater institutional transparency in reporting student academic outcomes" will lead consumers to seek a more challenging education. The authors write that they are "profoundly skeptical that students, in general, empowered as consumers or clients, will necessarily place much of an emphasis on this particular collegiate outcome."

If they are right about that—and I hope they are not—it means that our "failing" system of higher education actually is working the way it is supposed to, according to the dictates of the market. The patterns of selection and resource allocation—and the rising costs of college education—are not driven by educational needs so much as they are the result of competition for the most enjoyable and least difficult four-year experience, culminating in a credential that is mostly a signifier of existing class positions.

And that's why, in the next column, I want to reflect on this system from the perspective of students and their parents. What could they possibly be thinking? What kind of interlocking system of perverse incentives is motivating them to make such choices?

 • • • • •

What is keeping undergraduates from learning? Last month, I speculated from my perspective as a college teacher about a set of interlocking factors that have contributed to the problem.

In that column (The Chronicle, February 25), I referred to the alarming data presented by Richard Arum and Josipa Roksa inAcademically Adrift: Limited Learning on College Campuses (University of Chicago Press, 2011) in the context of President Obama's call for more students to attend college in order to prepare for the economy of the future. Why, I asked, should we send more students to college—at an ever greater cost—when more than a third of them, according to Arum and Roksa, demonstrate "no improvement in critical thinking, complex reasoning, and writing skills" after four years of education?

This month I want to speculate on why students (and, to a lesser extent, their parents) are not making choices that support educational success. What could they possibly be thinking?

The student as consumer. Surely adolescent expectations of Animal House debaucheries have been with us since the decline of college as preparation for the ministry. But, in the past few generations, the imagery and rhetoric of academic marketing have cultivated a belief that college will be, if not decadent, at least primarily recreational: social activities, sporting events, and travel. Along the way, there may be some elective cultural enrichment and surely some preprofessional training and internships, the result of which will be access to middle-class careers. College brochures and Web sites may mention academic rankings, but students probably won't read anything about expectations of rigor and hard work: On the contrary, "world-renowned professors" will provide you with a "world-class education." Increasingly, students are buying an "experience" instead of earning an education, and, in the competition to attract customers, that's what's colleges are selling.

Changing forms of literacy. A generational shift is taking place in which longer forms of writing are being replaced with shorter ones, and sustained thought with shallower forms of multitasking. Those skills have value, but a growing percentage of students are arriving at college without ever having written a research paper, read a novel, or taken an essay examination. And those students do not perceive that they have missed something in their education; after all, they have top grades. In that context, the demands of professors for different kinds of work can seem bewildering and unreasonable, and students naturally gravitate to courses with more-familiar expectations. Without a carefully structured curriculum with required courses and regulation of standards across comparable courses, it's possible to graduate without acquiring foundational skills. Lacking proper preparation for college-level work, it's no wonder that so many students resort to plagiarism and paper mills, particularly since untenured college teachers—more than 70 percent of the faculty and growing—do not have the support needed to counter rampant cheating. And students know it.

Declining academic engagement. Students increasingly are pressured to go to college not because they want to learn (much less become prepared for the duties of citizenship), but because they and their parents believe—perhaps rightly—that not going will exclude them from middle-class jobs. At the same time, much of the academic program, particularly general education, seems disconnected from the practical skills needed to secure those jobs. In order to maintain that Potemkin Village, faculty members and students have entered into a "disengagement compact," in which they place fewer demands on each other so that other interests—research for the professor and social activities for the students—can be pursued with fewer distractions. Professors pretend to teach, students pretend to learn. That results in the cultivation of students' instincts, guided by checklist rubrics, for doing the least amount of work necessary to receive the desired level of distinction, in a context in which the A- is the new C. Even the brightest students have doubts about whether they should work toward genuine accomplishment if they're getting the same A as someone who barely tries.

Alienation from professors. Many students cannot imagine going to speak with a professor in his or her office. At most universities, a student is likely to be unknown to the professor and would expect to feel like a nuisance, a distraction from more important work. In addition, many students arrive believing that professors, especially in the humanities and social sciences, are mostly political radicals who will try to convert them to some outlandish belief system from another era. (It doesn't help that professors are now so much older, on average, than their students; ironically, the baby boomers now preside over the widest generation gap academe has ever seen.) It leads to the suspicion among students that any criticism of their work that is not objective (2+2=4) might be based on some kind of political or personal bias. At the same time, students recognize that most of the teachers with whom they have more personal contact—graduate students, adjuncts, and other part-timers—are not well regarded by their institutions. Their lack of income, benefits, and job security are an insidious advertisement for the low status of some kinds of learning. Moreover, transient faculty members can't help your career, since they may not be around next year and their recommendations carry little weight.

Expanding social and extracurricular commitments. As academic expectations have decreased, social programming and extracurricular activities have expanded to fill more than the available time. That is particularly the case for residential students, for whom the possibility of social isolation is a source of great anxiety. Moreover, the status hierarchies of college come primarily from nonacademic activities that often translate directly into career opportunities after graduation through the power of alumni networks. For those reasons, it is not uncommon for students to expect to be formally excused from a substantial portion of scheduled classes in order to participate in some nonacademic activity. In some respects, that is a positive sign, because much—perhaps most—of the achievement to which students direct their energies is now in activities (like sports) where competition is the norm, excuses are not accepted, and the authority of experts has been preserved. Excessive involvement with academic pursuits—beyond what is required to earn unexceptionally high grades—has become a marker of low status, social isolation, and lack of orientation toward the most important way that postgraduation success is achieved, via networking and connections in which professors do not figure prominently.

The escalating cost of education. Students' fears about unemployment after graduation are compounded by the awareness of the debt they are accumulating in pursuit of their degrees. College has become unaffordable for most people without substantial loans; essentially they are mortgaging their future in the expectation of greater earnings. In order to reduce borrowing, more and more students leave class early or arrive late or neglect assignments, because they are working to provide money for tuition or living expenses. It is also true that many students are working longer hours in order to afford social activities, cars, and consumer goods, and shortchanging their education as a result. Whatever the reason, more students are coming to classes exhausted and distracted by concerns about money, coupled with greater anxiety about whether their future earnings will compensate for the cost of their education. It's a kind of vicious circle: The more you have to borrow to attend college, the more likely it is that you lack social capital that, more than anything else, determines access to careers.

Anxiety about future employment. As students' anxiety about the future increases, no amount of special pleading for general-education courses on history, literature, or philosophy—really anything that is not obviously job-related—will convince most students that they should take those courses seriously. The job market seems to demand increasing specialization, leaving less time for intellectual exploration. As a result, more students are majoring (or double majoring) from the beginning of college in subjects that do not especially interest them but seem to offer some promise of employment. The trouble is, advance information about the economy is often wrong; the curriculum can barely keep up with technological changes, and faculty members are generally isolated from the job market. But it is hard for a young person to understand that higher-order thinking skills—those most needed in a turbulent job market—can come from courses that are not obviously job-related: Shakespeare can be more useful, in the long term, than a course about last year's software. Students may be receptive to that possibility—and to the chance of studying something that truly interests them—but uncertainties about the future have ushered in an era of grim pragmatism and short-term planning.

Students feeling disillusioned, bored, apathetic, scared, and trapped. Perhaps the most memorable response I received to the previous column was from a college junior who recalled that she "really thought college would be an incredible experience. ... I expected a series of heated debates in class, and meeting for coffee to discuss classroom topics. But all I hear is 'I'm bored' and 'I just don't care.'" A lot of students have worked extraordinarily hard to get into the "right" kind of college, only to wonder what all the hype was about. The common experience is that getting admitted is the most exhausting part. After that, the struggle mainly is financial. But at the major universities, most professors are too busy to care about individual students, and it is easy to become lost amid a sea of equally disenchanted undergraduates looking for some kind of purpose—and not finding it.

Academically Adrift ends on a depressing note: "A renewed commitment to improving undergraduate education is unlikely to occur without changes to the organizational cultures of colleges and universities." Institutions are inherently conservative; they do not change easily. Many leaps of faith are necessary, and the people involved—teachers, students, parents, administrators, lawmakers, and others—have so many fundamental disagreements about the purposes of higher education that it is hard to know where to begin the conversation. It's far easier to make cuts to an inherently broken system than to begin building something new.

One hopes for an emerging consensus—another Sputnik moment—that will affirm Arum and Roksa's position that we need to make "rigorous and high-quality educational experiences a moral imperative." Whether that means college in a traditional sense is a different question. But that's a topic for another column.

Thomas H. Benton is the pen name of William Pannapacker, an associate professor of English at Hope College, in Holland, Mich.