Over at The Guardian, Jonathan Glennie embraces the wonders of online activism, singling out the petition website Avaaz.org for special praise. Intrigued, I went to Avaaz.org, and what did I see first?

IVORY COAST: STOP CONFLICT CHOCOLATE


Ivory Coast is on the brink of civil war, and chocolate companies could play a critical role in saving lives and bringing peace.

In November, former President Laurent Gbagbo lost democratic elections but is clinging to power despite united international pressure, ruling through his brutal army that has killed hundreds. Cocoa is the country’s largest export, and if chocolate companies stop doing business with Gbagbo now, his cash supply to the army could dry up — and he could be forced to step down.

This situation could spiral into all-out war within days. Let’s flood our favourite brands with messages to suspend trade with Gbagbo now and commit to working only with the legitimate government. Click to send a message directly to leading companies — and we will publish which companies have cut their financial ties to Gbagbo.

I really, really wish I was making this up – and I just finished a bag of M&Ms at my desk – little did I know that they were conflict M&Ms and my money was going straight to Gbagbo!

Those of you who were uncertain about what to do about Cote D’Ivoire, I think we’ve found the solution.

Addendum: I recognise that it’s perfectly possible for cocoa exports to provide Gbagbo a lifeline, but somehow I am a little skeptical that a dramatically-titled internet petition aimed at Cadbury’s is going to have the same effect as, I don’t know, an embargo. Also, won’t stopping cocoa exports put pressure on the army to take action? Then it might turn into coup chocolate!?!?